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Marketing & Content 11

Sk 11 skillsJSON ↗
stable

brand-review

Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing disclaimers, and other legal flags.

invoke
/brand-review
skill/brand-reviewv1.0.0anthropics/knowledge-work-plugins
stable

campaign-plan

Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.

invoke
/campaign-plan
skill/campaign-planv1.0.0anthropics/knowledge-work-plugins
stable

competitive-brief

Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.

invoke
/competitive-brief
skill/competitive-briefv1.0.0anthropics/knowledge-work-plugins
stable

content-creation

Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.

invoke
/content-creation
skill/content-creationv1.0.0anthropics/knowledge-work-plugins
stable

content-strategy

Analyzes sales data from PayPal and QuickBooks to find top performers and slow movers, layers in seasonality, and produces a prioritized 30-day content brief: what to push, what offers to run, what to hold. Strategic output only — no calendars or assets. Use when the user asks what to post, wants a content plan, asks what's selling, or what to promote this month.

invoke
/content-strategy
skill/content-strategyv1.0.1anthropics/knowledge-work-plugins
stable

draft-content

Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.

invoke
/draft-content
skill/draft-contentv1.0.0anthropics/knowledge-work-plugins
stable

email-sequence

Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping a sequence end-to-end with a flow diagram.

invoke
/email-sequence
skill/email-sequencev1.0.0anthropics/knowledge-work-plugins
stable

performance-report

Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.

invoke
/performance-report
skill/performance-reportv1.0.0anthropics/knowledge-work-plugins
stable

run-campaign

Runs an end-to-end marketing campaign — sales analysis, content brief, Canva assets, HubSpot send. Accepts optional lookback and channel arguments.

invoke
/run-campaign
skill/run-campaignv1.0.0anthropics/knowledge-work-plugins
stable

sales-brief

Surfaces top and bottom sellers, identifies seasonality patterns, and produces a 2-week content brief to push winners and clear slow movers. Accepts optional lookback window of 30, 60, or 90 days.

invoke
/sales-brief
skill/sales-briefv1.0.0anthropics/knowledge-work-plugins
stable

seo-audit

Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments.

invoke
/seo-audit
skill/seo-auditv1.0.0anthropics/knowledge-work-plugins